A Reality Check for Content Creators With YouTube Channels

It's no secret that YouTube has effectively replaced television and the radio in terms of the distribution of content.  For my clients who have YouTube Channels, and use that revenue as part of their business strategy, there is a recent study from Offenberg University in Germany that holds that the average YouTube channel owner can't generate enough cash to crack the poverty line in the United States.

The language of the write up in Bloomberg I've linked to is bleak, but it is a bit overly glum in my opinion. 

While YouTube's payment rates are a bit opaque, to be kind, my advice to budding entrepreneurs and creators out there is that revenue from a YouTube channel should be part of your strategy, but not your entire strategy.  Every stable business is stable because it has multiple revenue streams, and that concept certainly applies in the new economy. 

 

Announcing The Creator Sessions

For those building a business in any creative industry, the business and legal landscape can be daunting.  But it doesn’t have to be that way!

Starting Jan. 24, attorney, musician and writer Bryan Tuk and ArtsQuest are teaming up to present a new monthly series for creators and entrepreneurs called The Creator Sessions.  All sessions will take place at the Banana Factory Arts Center, 25 W. Third St., Bethlehem, PA. 

“Helping creators and entrepreneurs in all industries succeed is one of the core principles of my law practice,” says Tuk. “Freelancers often feel as though they have very little support because of the prohibitively high cost of legal services.  

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